Rémy Martin Cognac Fine Champagne is the most recent spirits model so as to add NFTs to its portfolio. And so they’re not doing it alone.
This Friday, July 29, Rémy Martin launches Usher x Rémy Martin 1738: A Taste of Passion via BlockBar as a worldwide marketing campaign that not solely marks Rémy Martin’s first-ever NFT, but in addition encompasses an immersive expertise and makes use of synthetic intelligence (A.I.) built-in expertise to design the one-of-a-kind collectible bottles.
Rémy Martin 1738 Accord Royal
The restricted version bottles have been designed by A.I. built-in expertise based mostly on Grammy-award successful artist, Usher’s, “melodic description” of the style of Rémy Martin 1738 Accord Royal: “a easy Cognac characterised by notes of toasted bread, vanilla and brioche,” in keeping with the model. Whereas there have been 50 bottles produced, solely 25 bottles will probably be obtainable for buy as NFTs through BlockBar on the going charge of $500.
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“We’re proud to have [Usher] launch the primary limited-edition bottle design for Rémy Martin 1738 Accord Royal,” stated Amaury Vinclet, International Government Director of Rémy Martin, in a press release. “This bottle is a primary for the spirits trade in how the expertise was used and offers spirits aficionados and Usher followers alike a uncommon collectible they’ll treasure ceaselessly.”
The launch is an extension to the longstanding partnership between Rémy Martin and Usher—simply final 12 months the duo launched “Crew Up For Excellence – The Movie”, which highlighted the cultural connection between Cognac and American music since 1917 in France. This 12 months, along with celebrating the concord of music, expertise and artwork, the marketing campaign additionally commemorates the twenty fifth anniversary of Usher’s second studio album, My Method.
Usher x Rémy Martin 1738: A Style of Ardour
Because of this, “A Style of Ardour Expertise” extends to Usher’s Las Vegas Residency as an immersive alternative consisting of three interactive rooms the place friends can embark on a multi-sensory journey and end with an array of Rémy Martin 1738 Accord Royal cocktails throughout choose nights of Usher’s residency that runs via October 29, 2022.
The NFT drop will probably be stay on BlockBar at 10 a.m. EST, with bottles obtainable for buy with ETH
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“We’re very excited to be a part of such an enormous second for Rémy Martin as they enter the world of NFTs and launch a brand new limited-edition bottle which will probably be our first ever music collaboration to drop on BlockBar.com,” shared Dov Falic, Co-Founder and CEO of BlockBar, in a press release.
