Laliga giants FC Barcelona have formally introduced Spotify as their sponsor for subsequent season.
The Swedish music-streaming platform has signed a long-term settlement with the membership which says that their identify will seem on the entrance of each the lads’s and ladies’s kits for the subsequent 4 seasons.
The sponsorship additionally sees the rebranding of the Camp Nou, which can be known as “Spotify Camp Nou” ranging from subsequent season.
In a press release, Barca mentioned: “FC Barcelona and Spotify seal a strategic long-term partnership in sports activities and leisure
Have you ever heard? We’re partnering with @FCBarcelona to convey music and soccer collectively such as you’ve by no means seen earlier than. Be taught extra from our Chief Freemium Enterprise Officer, Alex Norström: https://t.co/rbeLkuW02o pic.twitter.com/VK4l3sEwG4
— Spotify Information (@SpotifyNews) March 15, 2022
“The platform’s firm identify will seem on the entrance of each Males’s and Ladies’s group shirts and coaching kits. For the primary time, the worldwide audio streaming platform turns into Title Accomplice of the Stadium, which can be rebranded as Spotify Camp Nou.”
The quantities behind the deal haven’t formally been introduced however in accordance with Carrusel Deportivo, the shirt sponsorship deal alone can be value round €280million, averaging out at €70million per season.
Barca has had a shirt sponsor with Rakuten in recent times however the deal is ready to come back to an finish this season.
