The Puma X Dua Lipa Collection Has Dropped, And It’s Inspired By ‘90s Rave Culture

Puma and famous person Dua Lipa have launched the second set up of their ongoing ‘Flutur’ collaboration.

The unisex assortment, which spans over 30 gadgets, pays homage to the liberty and vibrancy that’s synonymous with the old-school rave scene. In step with this vibe, there are brilliant and punchy colours aplenty in block and stripy type, together with holographic particulars. As for shapes, count on form-fitting and reversion sportswear silhouettes, from cropped fitted tees and jackets to flared T7 tracksuits, and basketball shorts which are oh-so-’90s.

One other standout merchandise is the distinctive CELL Dome King, which was created completely by Lipa and is an excellent chunky pearlescent sports-inspired hybrid sneaker. There are additionally three variations of the Mayze silhouette, together with the Mayze, Mayze Boot, and Mayze Metallic; right here, Dua labored intently alongside longtime PUMA collaborator, designer, and songwriter Billy Walsh, to totally notice the gathering. Making the gathering as inclusive as attainable, the road is obtainable in a spread of sizes.

“The butterfly represents transition, metamorphosis, and new beginnings. I felt like to start with, after I first began engaged on drop one, the butterfly already had a whole lot of that means for me. Now, going into the second drop, that that means has simply solidified itself and develop into much more necessary in my life. It appears like the whole lot progressed and manifested itself in that manner.” Dua Lipa

In true Dua type, her signature butterfly lettermark can be a part of the gathering because it shared placement with PUMA’s quick cat insignia in a lot of the road. Plus, the accompanying marketing campaign, which was shot by Jordan Hemingway and choreographed by John Byrne, options the dance crew from her ‘Future Nostalgia’ tour — cue Samatha Grover, Didde-Mie From, Jason Nguyen, Zaccary Mile, Fatou Bah, Robyn Laud, Sharon Mangoendinomo, Demi Mensah, Kane Horn, Lamaar Manning, and Shawarah Battles.

A Dua launch wouldn’t be full both and not using a dinner and rave to have fun, and so, London’s most enjoyable crowd donned their Puma gladrags to mark the lastest drop at a night referred to as ‘The Night time Earlier than’.

The night time, hosted by Dua at Bistrotheque, kicked off with a drinks reception, adopted by dinner, rave, and light-weight present. Friends included creatives, designers, fashions, and artists from Charles Jeffrey to Isan Elba, Gareth Pugh, Saul Nash, Vincent Rockins, and Tems.

On entry, there have been sounds of bottles being loaded into refuse vehicles together with trash bag sculptures suspended from ceiling rafters, artistically strained tablecloths, fallen chairs, and lipstick scribbled home windows. There was additionally a centerpiece that mixed fishing nets, tinsel fringes and a bubble wrap prepare that carpeted the area — all including to the chaotic, hedonistic vibe; in spite of everything, the dinner was entitled ‘The Night time Earlier than’.

The Puma x Dua Lipa Flutur Drop 2 assortment is out there globally from PUMA.com and choose retailers.