LOS ANGELES- Temple-less and temple tip-less sun shades with a series and crystals on the tip make … [+]
Willows are sun shades in contrast to something that you simply most likely have tried earlier than. Based by Sasha Mayer in a second of wrestle and ache, grew to become a product so distinctive. The LA based mostly model has garnered 37 million views on Tik Tok, and the expansion has given rise to a special option to put on sun shades, for each women and men.
Willows founder Sasha Mayer.
As a substitute of a temple and temple tip, an 18k gold plated chain with ethically sourced crystals from Brazil on the tip of every chain replaces the normality of sun shades the best way we’re used to seeing them. “I began tinkering with the thought of creating a series temple product as early as 2010 and was utilizing flat steel shapes because the pendants – I by no means introduced that model to market as a result of I wasn’t 100% pleased with the pendants. After my son was born and I went by a tricky divorce, a variety of my pals began bringing me crystals. I instantly realized that their grounding nature and wonder was the lacking piece to my product and so Willows, as we all know it at the moment, was born,” shares Mayer.
It was in 2014 that Mayer was popping out of an unhealthy marriage and likewise coping with her mom’s lung most cancers prognosis. These struggles and a leap of religion is what led her to begin her personal model. It ushered in a brand new section in her life, considered one of renewal that permit her create a basis for her son. A 12 months later the only mother launched Willows, an concept that got here from a pair of her mom’s classic sun shades.
Me and Pinke McGee sun shades, $118.
The A Little Bit Alexis are UV400 brown tinted sun shades with a pentagon form and aspect protect. The crystal for the tip of the chain could be clear quartz, rose quartz, citrine, amethyst, or selenite. The Me and Pinke McGee sun shades have a fab retro really feel about them. They’re UV400 pink lenses with an electroplated rose quartz pendant on the finish of the chain ideas. The Desert Fairy sun shades are off-shite acetate frames with blue to pink ombre UV400 lenses. There’s an atmosphere of stylish hippiness about them. They arrive with a rose quartz field chain, and a rose quartz star and moon pendant.
It is Mayer’s retro love of issues that’s her information in designing the frames. “I’m closely influenced by the 60’s and 70’s, however I take heed to my prospects and at all times wish to be sure we’ve got a wide range of types in order that there’s something for everybody in our choices,” she continues.
There are types for each women and men.
A novel twist to Willows sun shades is that they cut back complications. “The truth that chain temple glasses cut back complications is simply one of many many further bonuses to our eyewear. So many individuals undergo from complications after they put on glasses (myself included) and since our eyewear’s weight distributes otherwise, it doesn’t put any stress on the temples in any respect and our prospects love that!” she muses.
However along with the practicality of the sun shades, they’re trendy coming in numerous types and colours, excellent for anytime of the 12 months. They’re positive to be a focus for others because of their temple-less form and chain.
