ZURICH (Reuters) -Toblerone maker Mondelez will shift some manufacturing of its triangular chocolate bars to Slovakia from Switzerland on the finish of subsequent 12 months, dropping the “Swiss” attribute on its packaging within the course of.
“From the top of 2023, we’ll add a restricted Toblerone manufacturing in Slovakia,” Mondelez spokeswoman Livia Kolmitz stated in an emailed assertion on Thursday, confirming a report by Swiss broadcaster SRF.
Meals corporations are going through excessive price inflation, however Kolmitz didn’t join the transfer to price pressures, as an alternative citing robust progress which additionally meant the agency can be rising capability at its Swiss manufacturing web site in Bern.
“Bern is on the coronary heart of the Toblerone story, we’ll maintain making our best-selling 100-gramme bars there,” Kolmitz instructed Reuters, ruling out job cuts.
Toblerone was first launched in 1908 and has been solely produced in Switzerland because the early Nineteen Nineties.
Underneath strict Swiss labelling guidelines, chocolate made overseas can’t be known as “Swiss”, and Mondelez will thus need to take away this reference.
“We’ll relaunch the Toblerone packaging from this summer time, saying the model was ‘established in Switzerland'”, Kolmitz stated, pointing to the model’s British web site www.toblerone.co.uk/en for an thought of what the brand new packaging would seem like.
Reporting by Silke Koltrowitz; Enhancing by Elaine Hardcastle and David Evans
