San Francisco:
Twitter agreed to pay $150 million to settle allegations the platform gave advertisers some consumer data that was imagined to be employed to strengthen account safety, US authorities mentioned Wednesday.
The Federal Commerce Fee and the Division of Justice accused Twitter of taking cellphone numbers or electronic mail addresses supplied to tighten privateness after which letting advertisers use the main points to earn a living.
“Twitter obtained knowledge from customers on the pretext of harnessing it for safety functions however then ended up additionally utilizing the information to focus on customers with adverts,” fee chair Lina Khan mentioned in a launch.
The private data that customers hand over to tech firms, and the way that knowledge will get used, is a entrance of repeated battle between regulators and highly effective corporations like Fb mother or father Meta, Twitter and others.
Clashes over privateness have resulted in periodic fits or settlements however critics have lengthy known as for a complete updating of US nationwide guidelines for a way individuals’s knowledge is dealt with on-line.
In a five-year interval ending in 2019, greater than 140 million Twitter customers gave cellphone numbers or electronic mail addresses to the San Francisco-based service to assist safe accounts with two-factor authentication, regulators mentioned.
The safety approach entails augmenting passwords with one-time codes despatched by textual content or electronic mail messages.
With out telling customers, Twitter let advertisers use the private data to focus on adverts, mentioned the FTC, which labored with federal prosecutors to pursue a case towards the tech agency.
“Customers who share their personal data have a proper to know if that data is getting used to assist advertisers goal clients,” US Legal professional Stephanie Hinds mentioned in a launch.
Together with agreeing to pay $150 million, Twitter will implement new measures together with having its privateness program common evaluated by an unbiased assessor, the settlement deal indicated.
“Preserving knowledge safe and respecting privateness is one thing we take extraordinarily severely, and we’ve got cooperated with the FTC each step of the way in which,” Twitter chief privateness officer Damien Kieran mentioned in a weblog put up.
“We’ve got aligned with the company on operational updates and program enhancements to make sure that individuals’s private knowledge stays safe and their privateness protected,” he added, noting the penalty has already been paid.
The settlement, which is able to should be permitted by a decide, additionally requires Twitter to tell all the individuals who joined Twitter previous to late 2019 concerning the deal and choices for shielding their privateness.
(Apart from the headline, this story has not been edited by NDTV workers and is printed from a syndicated feed.)