Warner Music Group Unites Elektra And 300 Into New Super Label, 3EE

Warner Music Group is bringing collectively two of its most profitable and acknowledged labels — Elektra and 300. The brand new entity — 3EE — is being known as “a brand new frontline label group that brings collectively the multi-genre energy of 300 and Elektra,” in a press launch serviced completely to FORBES first.

Headed by Chairman & CEO Kevin Liles, this supergroup of iconic, indie-spirited manufacturers unites 300, Elektra Data, Fueled by Ramen, Roadrunner, Low Nation Sound, DTA Data, Public Consumption, Younger Stoner Life Data, Sparta, and 300 Studios.

The brand new conglomerate could have an enormous and eclectic array of celebrity acts beneath this new 3EE umbrella. together with Brandi Carlile, Gunna, Extremely Suspect, Mary J. Blige, Megan Thee Stallion, Panic! At The Disco, Slipknot, Twenty One Pilots.

Whereas the 2 essential entities within the union, Elektra and 300, have taken very completely different paths to their lofty place in music, each carry rather a lot to the brand new supergroup.

Elektra’s historical past goes again all the way in which to 1950 and covers acts from The Doorways and Tracy Chapman to Metallica, Bjork and The Treatment over its lengthy storied journey. Since relaunching in 2018, they’ve damaged model new artists with a number of the greatest hit singles in recent times, together with Tones And I’s “Dance Monkey” and Masked Wolf’s “Astronaut In The Ocean.”

Although 300 is a way more latest entity, celebrating its tenth anniversary subsequent 12 months, the label has rapidly change into a powerhouse, scoring huge successes with Megan Thee Stallion, Fetty Wap, Younger Thug and this previous February they launched Good Morning, Beautiful with the enduring Blige.

In accordance with the discharge, beneath the umbrella of 3EE, each 300 and Elektra will keep their unbiased identities and cultures. Overseeing 300 Leisure are newly appointed Co-Presidents Rayna Bass and Selim Bouab, whereas Mike Easterlin and Gregg Nadel will proceed to function Co-Presidents of Elektra Leisure (previously Elektra Music Group). As well as, a 3EE central hub of experience will probably be established to carry collectively the deep information and broad expertise spanning the 300 and Elektra groups.

As a part of the launch, a brand new emblem and mission assertion have been unveiled, drawing on 3EE labels’ distinctive DNA and the brand new firm’s distinctive indie-major philosophy. The emblem combines components of each manufacturers, together with 300’s signature purple “3” and the stacked Elektra Leisure emblem. The mission assertion makes clear 3EE’s artistic identification, heralding the corporate as a household of labels pushed by “the facility of individuals, the facility of service, and the facility of motion,” with the “mindset of an unbiased and the muscle of a serious.”

“Each single model inside 3EE was born as an unbiased, entrepreneurial label made up of music-lovers who take dangers, break guidelines, and disrupt tradition,” stated Liles. “The mission of 3EE is to re-imagine our price proposition to artists and inventive companions globally. We gas the spirit of our labels’ identities by the creation of powerhouse model administration groups that span genres and cultures. Our persons are handpicked as a result of all of them dwell what they work and love what they do. Each label inside the 3EE household is pushed by a singular standpoint and goal, and, on the identical time, all of them profit from our years of collective experience, knowledge, and affect. We name this #BiggerFamilyBusiness.”

“From the day we walked within the door at 300, we’ve been on a mission to signal unique artists and nurture a model that stands out from the gang,” stated Bass and Bouab. “Mike, Gregg, and the Elektra workforce share our artist-first philosophy, and the mix of our firms creates an thrilling, collaborative setting the place artists throughout the musical spectrum may be something and obtain all the things.”

“From Elektra to Fueled by Ramen to Roadrunner and all through our label household, we’re outlined not by one single identification, however by a collective of distinctive manufacturers,” stated Easterlin and Nadel. “We’re very excited to be becoming a member of forces with Kevin, Rayna, Selim and the whole 300 workforce to construct an organization that nurtures genuine artists, songs, and visions from conception to world greatness.”