Beginning with the easy snap hook habitually used for industrial functions, which they’d initially found in a classic market in Tokyo, pals Chiara Capitani and Romy Blanga, each 32-year-old Millennials, have remodeled it into playful excessive jewellery in fluorescent hues and angular strains. The signature product of Eéra – the Milan-based duo’s model launched in 2019 – the snap hook design could also be discovered on rings, earrings, necklaces and bracelets, and its progressive useful spring mechanism affords wearers countless styling alternatives to mirror their private type by linking a number of snap hooks collectively, including dangling chains and even combining them with jewels they already personal.
Having made profession switches to jewellery, Capitani was previously a vogue design guide and Blanga labored in vogue PR and model communications and administration. At the moment, the pair’s daring esthetic, which shortly gained them followers like Dua Lipa, Hailey Bieber, Rita Ora, Florence Pugh and Sienna Miller, has been expanded to lock, key and hexagonal nut shapes – persevering with their cherished {hardware} theme. Encouraging mixing and matching, Eéra earrings could also be worn collectively or individually, or pieced collectively to type lengthy and quick types in line with the wearer’s temper, whereas bracelets, necklaces and rings are stackable, thus permitting the creation of a bespoke look. I focus on with the duo why their model is worthy of a better look.
How did you arrive at this calling? How and when did you grow to be all in favour of jewellery, and when do you know you wished to be jewellery designers? Why did you turn from vogue to jewellery?
Jewellery design has all the time been a ardour of ours, so creating Eéra was our final purpose. We labored on combining our experiences, in addition to our influences in artwork and vogue, to create precious designs that commemorate Italian craftsmanship. We got here throughout a snap hook in a classic market in Tokyo and began serious about all of the alternative ways by which you could possibly personalize jewellery if it labored the identical approach. We experimented with the utilitarian form and our first assortment advanced from there.
Did you could have any formal coaching in jewellery design, or are you self-taught?
We’re each are self-taught. Romy graduated with a Bachelor of Science on the College of Manchester, and Chiara studied vogue communication on the IED College of Rome.
What’s your method in direction of the supplies that you simply use?
We got down to create jewellery that has a singular, utilitarian esthetic, which pulls from each conventional and up to date design. Our collections middle on geometric shapes that mix treasured supplies, as an illustration gold and diamonds, with surprising colour mixtures. We really feel that it’s this method that units Eéra aside throughout the high quality jewellery market.
By which cities are the totally different craftsmanship ateliers you’re employed with?
Our manufacturing unit is positioned within the Vicenza area, a historic jewellery capital in Italy.
Is moral and sustainable sourcing necessary to you?
Sustainability is necessary to us and our purpose is to include sustainable practices in our operations. We’ve got already began doing that in our baggage enterprise. As an illustration, the equipment we use are product of eco brass and the leather-based we choose is vegetable tanned.
What new progressive methods or applied sciences do you incorporate in your jewellery making?
Neon colours have been part of our providing for the reason that starting. On the core of each Eéra assortment is the snap hook which, when utilized in sporting actions, is often brightly coloured. We experimented with incorporating such shades into our collections and actually beloved how the neon hues contrasted with the gold and diamonds.
Is there a reputation to the method you utilize to include neon colours onto the metallic? Is it totally different from what different jewellery manufacturers are doing?
The methods we use for our coloured jewellery have been completely developed for us and are our manufacturing unit’s know-how. We implement methods like electrophoretic coating for our metallic-colored jewellery and a way just like aerography for our enameled neon items.
How are you adopting a distinct method and mentality to jewellery making, away from conventional jewellery?
We imagine that the shopper’s angle in direction of high quality jewellery has modified over the previous couple of years and that they actually admire a recent design method. High-quality jewellery now not must be reserved for particular events and colourful items show that.
Who’re among the celebrities who put on Eéra?
Please go to our Instagram web page.