Theo Chocolate delivers huge time with its latest product. Honest warning, these cookie bites are extraordinarily addictive.
Downsizing… in the very best method
Theo launched in 2005, with its first natural chocolate bar debuting in 2006. That lineup has steadily expanded over time, together with the addition of such tempting choices as salted almond, Bread and Chocolate and Root Beer Barrel.
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Best sellers embody ingesting chocolate, a digital chocolate tasting class and a darkish chocolate bar that packs a wholesome 85 % cocoa content material, all made out of natural, truthful commerce elements.
For some time, the corporate’s improvement staff has been trying to broaden into the snack meals house, Lauren Perkins, senior model supervisor stated in a latest telephone interview.
“We felt like one thing was lacking in our portfolio, one thing snackable and indulgent,” Perkins defined.
After taking part in round with varied mixtures, the cookie bites went by way of some shopper style assessments and hit the market final spring, first displaying up on the cabinets at Whole Foods.
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Distribution has since expanded, together with a restricted run at Costco, however availability stays principally within the pure meals class supermarkets. Perkins stated the Chicago-based Jewel Osco chain has been an enthusiastic supporter of the itty bitty deal with.
Nonetheless, the Cookie Bites haven’t obtained the eye they so richly deserve. “The problem has been getting customers to strive them,” Perkins stated. “As soon as they do, the response has been overwhelmingly optimistic.”
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Style testing
I first found these goodies at a small pure meals market on Lopez Island, grabbing a pair packages to strive again on the state park the place I spent the month of Could camp internet hosting with my husband.
We’re confirmed cookie snobs, so the method to that first handful was from a purely skeptical perspective. Certainly, these garbanzo bean-size cookies couldn’t compete with the appreciable affection we already felt for Theo bars.
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Shocker! The flavour delivered within the first chunk was revelatory, so intense. Deeply chocolaty with a shocking trace of salty. It’d sound cliche, however we puzzled aloud how a lot taste may very well be packed into such a small bundle. Between the 2 of us, we made fast work of that four-ounce bag.
Not surprisingly, the Double Chocolate and Chocolate Mint have already picked up some spectacular recognition, profitable a Good Food Award within the snack class. This competitors showcases merchandise that use meticulously sourced, high-quality elements.
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Coming quickly
Theo will roll out a restricted version of Cookie Bites for the vacation season, a powdered sugar dusted Peppermint Crunch. Suppose sweet cane meets your favourite chocolate cookie. Search for it to hit the cabinets this fall.